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 This year from 19th to 21st of May, Biotrade will take part in the most significant beauty exhibition in Japan – Beauty World Japan. 


Biotrade flies to the land of the rising sun to present its products to one of the fastest growing markets in the world. The most significant beauty exhibition in Japan will take place in Tokyo from 19th to 21st of May, where the latest trends in area of cosmetics, Spa treatments, hairdressing and manicure will be presented. The expected number of visitors on the territory of the exhibition halls of Big City Tokyo is around 60 000 and the number of the exhibitors around 500.
Japan is a unique combination of traditions and modern trends, with respect to collectivism, but with bright individualities, expressed within the specific sense of fashion and style. Its capital Tokyo is known as an exotic megapolis that turns around Europeans’ perceptions.
We hope that we from Biotrade and the rest of the Bulgarian participants in this exhibition are going to present ourselves at best and will grab some attention from the Japanese audience.