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Biotrade in the notable list of Rebrand 100 Global Awards

15.01.2012, Source: Rebrand

Biotrade rebrand (logo and packaging 2007-2010) was listed in the notable list of Rebrand 100 Global Awards.

An extensive research was done in order to identify customer needs and insights as well as industry trends. Having no clear visual identity, a new logo was the starting point of the rebrand. In order to position BIOTRADE as skin health experts COSMECEUTICALS was added to the brand name. The package and label designs were approached with a medical, hygienic feel to them. The choice of typography was simple, contemporary and clean. The brand essence communicated a dedication to dermatology.

Brand Strategists/Designers: banda - www.banda.bg